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Datenschutzerklärung

Privacy Policy

Last Updated: July 17, 2026
Sileqi operates this store and website, including all associated information, content, features, tools, products and services, to deliver a curated shopping experience to you (the Customer) (collectively referred to as the “Services”). Sileqi is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy explains how we collect, use and disclose your personal information when you visit, use, shop or conduct other transactions through the Services, or otherwise interact with us. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall govern the collection, processing and disclosure of your personal information.
Please read this Privacy Policy carefully. By accessing and using the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used and disclosed as set out herein.

Personal Information We Collect or Process

When we use the term “Personal Information”, we mean information that identifies you or another individual, or information reasonably linked to you or another individual. Personal Information does not include information collected anonymously or de-identified such that it cannot reasonably identify or be associated with you. Depending on how you use the Services, your country of residence, and what is permitted or required by applicable law, we may collect or process the following categories of Personal Information, including inferences derived from such information:
  • Contact Information: Your full name, residential address, billing address, shipping address, phone number and email address.
  • Financial Information: Credit card, debit card and financial account numbers, payment card details, financial account records, transaction histories, payment methods, payment confirmations and other payment-related details.
  • Account Information: Your username, password, security questions, preferences and general account settings.
  • Transaction Information: Items you browse, add to cart, save to wishlists, purchase, return, exchange or cancel, alongside full transaction history.
  • Correspondence Records: Information you provide when contacting us, such as details submitted in customer support inquiries.
  • Device Information: Details about your device, browser or network connection, your IP address and other unique identifiers.
  • Usage Information: Data related to your interaction with the Services, including how and when you access or browse our platform.

Sources of Personal Information

We may gather Personal Information from the following channels:
  1. Directly from you: When you create an account, access or use the Services, contact us, or otherwise submit Personal Information to us.
  2. Automatically via the Services: Data collected from your device when you use our products, services or website, including data obtained through Cookies and similar tracking technologies.
  3. Our Service Providers: Third parties we engage to deliver specific technical functions, who collect or process your Personal Information on our behalf.
  4. Our business partners and other third parties.

How We Use Your Personal Information

We may use your Personal Information for the following purposes, based on your interactions with us and the Services you use:
  1. Deliver, Customize and Improve the Services

    We use your Personal Information to operate the Services, including fulfilling contracts with you; processing payments; dispatching orders; saving your preferences and favourite items; sending account-related notifications; processing purchases, returns, exchanges and other transactions; creating, maintaining and managing your account; arranging delivery; supporting returns and exchanges; enabling customer reviews; and delivering personalized shopping experiences such as product recommendations based on your purchase history. This may involve using your Personal Information to refine and enhance the Services overall.
  2. Marketing and Advertising

    We use your Personal Information for marketing and promotional activities, such as sending marketing, advertising and promotional communications via email, SMS or post, and displaying targeted ads for our products and services on our platform or third-party websites based on your past purchases, cart activity and other interactions with the Services.
  3. Security and Fraud Prevention

    We use your Personal Information to verify your account; facilitate secure payment and shopping experiences; detect, investigate and take action against potential fraudulent, illegal, dangerous or malicious activity; uphold public safety; and maintain the security of our Services. If you register an account to use the Services, you are responsible for safeguarding your account credentials. We strongly advise against sharing your username, password or other login details with any third party.
  4. Communicate with You

    We use your Personal Information to provide customer support, respond to your requests, deliver efficient service and sustain our business relationship with you.
  5. Legal Compliance

    We use your Personal Information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government authorities; investigate or participate in civil discovery, pending or active litigation, or other adversarial legal proceedings; and examine or address potential violations of our Terms or Policies.

How We Disclose Personal Information

Under specific circumstances, we may disclose your Personal Information to third parties for legitimate purposes consistent with this Privacy Policy, including the following scenarios:
  • Disclosure to Shopify, suppliers and other third-party service providers who perform functions on our behalf (such as IT management, payment processing, data analytics, customer support, cloud storage, logistics and shipping).
  • Disclosure to business and marketing partners for marketing services and targeted advertising. For example, we collaborate with third-party platforms via Shopify to serve personalized ads based on your activity across other merchants and websites. Our business and marketing partners will use your information subject to their own privacy statements. Depending on your location, you may have the right to request us to stop sharing your data for targeted advertising and marketing based on your cross-site activity. Click here to exercise your opt-out rights for such uses.
  • Disclosure when you instruct, request or consent to us sharing specific information with third parties, such as for order delivery, or via social media widgets and login integrations you use.
  • Internal disclosure within our affiliates and corporate group.
  • Disclosure in connection with corporate transactions such as mergers or bankruptcy; to comply with applicable legal obligations (including responding to subpoenas, search warrants and similar official requests); to enforce applicable Terms of Service or Policies; and to protect and defend the Services, our legal rights, or the rights of our users and other individuals.

Our Relationship with Shopify

The Services are hosted by Shopify, which collects and processes Personal Information related to your access and use of the platform to deliver and improve our Services. Information you submit to the Services is transmitted and shared with Shopify and third parties that may be located outside your country of residence to facilitate and enhance the Services. Additionally, we use certain Shopify advanced tools that aggregate data from your interactions with our store, other merchants and Shopify to support business growth and optimization. To power these tools, Shopify may process your Personal Information collected from your activity with our store, other merchants and Shopify’s platform. In such cases, Shopify acts as an independent data processor for your Personal Information, including responding to your rights requests relating to such processing. For full details on how Shopify uses your Personal Information and your available rights, please review Shopify’s Consumer Privacy Policy. Depending on your jurisdiction, you may exercise certain rights over your Personal Information via the Shopify Privacy Portal here.

Third-Party Websites and Links

The Services may contain links to websites and online platforms operated by unaffiliated third parties. If you visit these external sites that we do not own or control, please review their separate privacy, security and terms of service policies. We do not guarantee or take responsibility for the privacy or security of such external platforms, including the accuracy, completeness or reliability of their content. Any information you share on public or semi-public platforms, including third-party social media networks, may be viewed by other users of the Services or those third-party platforms, with no restriction on usage by us or the relevant third parties. The inclusion of any link does not constitute our endorsement of the platform, its owner or operator unless explicitly stated on the Services.

Children’s Data

The Services are not intended for children, and we do not knowingly collect Personal Information from minors under the age of majority in your jurisdiction. If you are a parent or legal guardian and discover your child has submitted Personal Information to us, contact us via the details below to request deletion of such data. To the best of our knowledge as of the effective date of this Privacy Policy, we have not “shared” or “sold” (as defined under applicable law) Personal Information of individuals under 16 years of age.

Information Security and Retention

Please note that no security measure is completely infallible, and we cannot guarantee absolute data security. Furthermore, any information you send to us may not be secure during transmission. We recommend that you avoid sending sensitive or confidential information to us via unsecure channels.
The retention period for your Personal Information varies based on multiple factors, including whether the data is required to maintain your account, deliver the Services, satisfy legal compliance obligations, resolve disputes, or enforce applicable contracts and policies.

Your Rights and Choices

Depending on your country of residence, you may hold some or all of the following rights relating to your Personal Information. These rights are not absolute, may only apply in specific circumstances, and we may decline your request where permitted by applicable law.
  1. Right to Access / Know: You may request a copy of all Personal Information we hold about you.
  2. Right to Deletion: You may request us to erase all Personal Information we maintain about you.
  3. Right to Rectification: You may request correction of inaccurate Personal Information we hold about you.
  4. Right to Data Portability: Under specific conditions and subject to limited exceptions, you may obtain a copy of your Personal Information and request us to transfer it to a third party.
  5. Right to Opt Out of Targeted Advertising Sharing: Depending on your location, you may opt out of the “sale” or “sharing” of your Personal Information, or restrict processing of your data for “targeted advertising” as defined under relevant privacy legislation. Click here to exercise this opt-out right. Please note that if you visit our website with a Global Privacy Control opt-out signal enabled, we will automatically treat this as a formal opt-out request for the device and browser you are using, subject to your location. If we can link the device sending the signal to a Shopify account, the opt-out preference will apply to that account. To learn more about Global Privacy Control, visit https://globalprivacycontrol.org/. We do not recognize other “Do Not Track” signals sent by your web browser or device outside of Global Privacy Control.
  6. Manage Communication Preferences: We may send promotional emails to you, which you may stop receiving at any time via the unsubscribe link included in each marketing email. If you opt out of marketing communications, we may still send non-promotional emails related to your account or orders.
If you reside in the United Kingdom or European Economic Area, subject to exceptions and limitations under local law, you additionally hold the following rights alongside those listed above:
  • Right to Object to and Restrict Processing: You may request us to cease or limit processing of your Personal Information for specific purposes.
  • Right to Withdraw Consent: Where we process your Personal Information based on your consent, you may withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of any processing carried out prior to withdrawal.
You may exercise any of the above rights via the dedicated section on the Services, or by contacting us using the details listed below. For full details on how Shopify processes your Personal Information and your associated rights (including rights over data processed by Shopify), visit https://privacy.shopify.com/en.
We will not discriminate against you for exercising any of your rights listed above. We may be required to verify your identity before processing your request as permitted or required by applicable law. Under applicable law, you may appoint an authorized agent to submit a rights request on your behalf. Before accepting a request from an agent, we will require proof that you have authorized them to act for you, and may request direct identity verification from you. We will respond to your request within the timelines stipulated by applicable law.

Complaints

If you disagree with how we process your Personal Information, contact us via the details below. Depending on your country of residence, you may appeal our decision by reaching out to us, or submit a formal complaint to your local data protection authority. If you are located in the European Economic Area, click here to view a list of relevant data protection authorities.

International Data Transfers

Please note that we may transfer, store and process your Personal Information outside your country of residence.
If we transfer your Personal Information outside the European Economic Area or the United Kingdom, we will implement recognized data transfer mechanisms such as Standard Contractual Clauses issued by the European Commission, or equivalent contractual frameworks published by the relevant UK authorities, unless the receiving jurisdiction has been recognized as providing an adequate level of data protection.

Amendments to This Privacy Policy

This Privacy Policy may be updated periodically to reflect changes to our privacy practices, or for other operational, legal or regulatory reasons. We will publish the revised Privacy Policy on this website, update the “Last Updated” date, and provide notifications as required by applicable law.

Contact Information

If you have questions regarding our privacy practices or this Privacy Policy, or wish to exercise any of your rights, you may email us at info@sileqi.com or write to us at the following address:

Units 201-02, Block A, Haidi Fashion Meidu Industrial Park, Phase 5 Ecological Science and Technology Park, Chengdong Town, Haifeng County, Shanwei City, Guangdong Province, 516400, P.R.China
We act as the Data Controller of your Personal Information under applicable data protection legislation.